Three directions for the new Team 91 Carolina home page. Each is a complete, working page — open one and scroll it end to end, on a phone as well as a desktop. All three use the club's real logo, the club's real navy / red / Carolina blue, and the club's own photography.
Once a direction is chosen, the remaining eight pages get built in that style.
All three now include the Instagram feed as a central section — so it can be judged in place rather than imagined. The tiles currently show sample images from the club's own photo library, clearly marked as samples; they become live posts from @team91carolina once the account is connected.
Bold is the selected direction. These three are the same design; they differ only in how the girls and boys programs share the page. The girls program carries the club's strongest recruiting story — 38 college commitments, 28 of them Division I.
Solid 50/50 between the two programs, girls first throughout. The hero photograph transitions between a girls and a boys action shot, so both programs lead. Includes the Instagram feed and The Power Bank.
The girls program leads outright, with a broadcast stat bug reading 38 commitments / 28 Division I. Superseded by the final version, which balances the two programs evenly.
View 01a — Girls-ledA literal split-screen hero, girls left and boys right. The final version keeps its balanced structure but replaces the split hero with the transitioning photograph.
View 01b — SplitThe version reviewed first. Full-bleed photography, heavy condensed italic type, and one angled red "blade" running through every section seam — an angle taken from the logo.
View 01 — OriginalThe other two directions, kept available for comparison.
Light, calm and spacious, with navy typography and red used sparingly. Its centrepiece is an eight-rung "pathway" ladder running from a first stick all the way to a college roster.
A magazine treatment — numbered sections, big display serif headlines, pull quotes, and a full wall of college commitments laid out by graduating class.