Team 91 Carolina
Website rebuild

Home page concepts

Six working home pages for Team 91 Carolina. Each one is complete and live — open it and scroll end to end, on a phone as well as a desktop. They all use the club's real logo, the club's real navy / red / Carolina blue, and the club's own photography.

All six carry the same essentials: teams, schedules and the Instagram feed reachable in one click from the top, the Power Bank link in the header, and the boys and girls programs given equal billing. Every link opens in a new tab, so this page stays where it is.

Bold

  • Dark navy base, full-bleed photography, heavy condensed italic headlines
  • Photo panel on the right rotates through six action shots, girls and boys alternating
  • An angled red edge runs through every section boundary, taken from the logo's outline
  • Structured around the club's two-part mission: youth fundamentals, then college exposure
Open Bold (opens in a new tab)

The Hub

  • The home page is the navigation — a control panel of large destination tiles
  • Girls teams, boys teams, schedule, Instagram, tryouts, store and more, all on one board
  • The rotating photography shrinks into the board rather than sitting above it
  • Almost nothing on the page is decorative; every cell goes somewhere
Open The Hub (opens in a new tab)

Athletics Portal

  • Dense and information-led, in the style of a college athletics website
  • Team directory by graduation year, girls and boys side by side
  • Events presented as a real schedule table rather than prose
  • Minimal copy — built for parents who already know what they are looking for
Open Athletics Portal (opens in a new tab)

Two Doors

  • Visitors choose their program immediately — girls or boys — as two equal entry points
  • Each door leads straight to that program's teams, schedule and tryouts
  • Shared club content runs full width beneath the doors
  • The most direct answer to families who only care about one side of the club
Open Two Doors (opens in a new tab)

Light & Fast

  • White and bone rather than dark navy, with navy type and red as a sharp accent
  • Generous whitespace and photography in clean cards
  • Same one-click navigation, in a calmer and more restrained register
  • The most conventional and the easiest to scan quickly
Open Light & Fast (opens in a new tab)

Immersive

  • Photography drives the whole page in full-width bands, section by section
  • Minimal type set over the images, closer to a lookbook than a brochure
  • A slim navigation bar stays pinned at the top so nothing depends on scrolling
  • The most cinematic of the six, and the most dependent on good photography
Open Immersive (opens in a new tab)