Three directions for the new Team 91 Carolina home page. Each is a complete, working page —
open one and scroll it end to end, on a phone as well as a desktop. All three use the club's
real logo, the club's real navy / red / Carolina blue, and the club's own photography.
Once a direction is chosen, the remaining eight pages get built in that style.
All three now include the Instagram feed as a central
section — so it can be judged in place rather than imagined. The tiles currently
show sample images from the club's own photo library, clearly marked as samples; they
become live posts from @team91carolina once the account is connected.
Bold is the selected direction. These
three are the same design; they differ only in how the girls and boys programs share the page.
The girls program carries the club's strongest recruiting story — 38 college commitments,
28 of them Division I.
01a
Bold — Girls-Led
Recommended
The girls program leads the page. Hero is the girls photo cropped tight to the ball
carrier, with a broadcast stat bug reading 38 commitments / 28 Division I. Boys stay
fully present, second in order.
- Best if
- You want the girls story out front.
View 01a — Girls-led
01b
Bold — 50/50 Split
Equal billing
A true split hero — girls on the left, boys on the right, divided by the design's own
angled red seam. Every pair down the page follows: two record boards, two team lists,
two camp cards. Girls always first.
- Best if
- A parent should pick their lane in three seconds.
View 01b — Split
The version your boss reviewed. Full-bleed photography, heavy condensed italic type, and
one angled red "blade" running through every section seam — an angle taken from the
logo itself.
- Best if
- You prefer the original balance.
View 01 — Original
The other two directions, kept available for comparison.
02
Clean Modern Premium
39/50
Light, calm and spacious, with navy typography and red used sparingly. Its centrepiece is an
eight-rung "pathway" ladder running from a first stick all the way to a college roster.
- Feels like
- A well-funded prep school's athletics site.
- Strength
- The clearest answer to "where does my kid fit?"
View concept 02
03
Editorial / Magazine
38/50
A magazine treatment — numbered sections, big display serif headlines, pull quotes, and a
full wall of college commitments laid out by graduating class.
- Feels like
- The Athletic running a feature on the club.
- Strength
- The best writing and the most persuasive recruiting proof.
View concept 03