Three directions for the new Team 91 Carolina home page. Each is a complete, working page — open one and scroll it end to end, on a phone as well as a desktop. All three use the club's real logo, the club's real navy / red / Carolina blue, and the club's own photography.
Once a direction is chosen, the remaining eight pages get built in that style.
All three now include the Instagram feed as a central section — so it can be judged in place rather than imagined. The tiles currently show sample images from the club's own photo library, clearly marked as samples; they become live posts from @team91carolina once the account is connected.
Bold is the selected direction. These three are the same design; they differ only in how the girls and boys programs share the page. The girls program carries the club's strongest recruiting story — 38 college commitments, 28 of them Division I.
The selected layout. The photo panel on the right rotates through six action shots, alternating girls and boys, and the whole page is built around the club's own mission — the two-part process from the youth level through to college exposure.
Same content, but the hero photograph fills the full width behind the headline rather than sitting in a panel on the right.
View the full-bleed variantThe girls program leads outright, with a broadcast stat bug reading 38 commitments / 28 Division I. Superseded by the final version, which balances the two programs evenly.
View 01a — Girls-ledA literal split-screen hero, girls left and boys right. The final version keeps its balanced structure but replaces the split hero with the transitioning photograph.
View 01b — SplitThe version reviewed first. Full-bleed photography, heavy condensed italic type, and one angled red "blade" running through every section seam — an angle taken from the logo.
View 01 — OriginalThe other two directions, kept available for comparison.
Light, calm and spacious, with navy typography and red used sparingly. Its centrepiece is an eight-rung "pathway" ladder running from a first stick all the way to a college roster.
A magazine treatment — numbered sections, big display serif headlines, pull quotes, and a full wall of college commitments laid out by graduating class.