Three directions for the new Team 91 Carolina home page. Each is a complete, working page — open one and scroll it end to end, on a phone as well as a desktop. All three use the club's real logo, the club's real navy / red / Carolina blue, and the club's own photography.
Once a direction is chosen, the remaining eight pages get built in that style.
All three now include the Instagram feed as a central section — so it can be judged in place rather than imagined. The tiles currently show sample images from the club's own photo library, clearly marked as samples; they become live posts from @team91carolina once the account is connected.
Full-bleed photography, heavy condensed italic type, and one angled red "blade" that runs through every section seam, button and underline — an angle taken from the logo itself.
Light, calm and spacious, with navy typography and red used sparingly. Its centrepiece is an eight-rung "pathway" ladder running from a first stick all the way to a college roster.
A magazine treatment — numbered sections, big display serif headlines, pull quotes, and a full wall of college commitments laid out by graduating class.